Microsoft Digital Gift Cards Father’s Day Campaign

Because they’re notoriously hard to shop for, Father’s Day can be a slightly awkward holiday where dads get stuck with cliché gifts, if not neglected entirely. Microsoft knew there must be a way to help folks get their dads something they’d actually enjoy—the gift of choice. Enter Digital Gift Cards for Xbox and Windows.

This campaign focused on a series of videos featuring man on the street interviews. Along with building the animation assets and storyboards, I also created social media ads, email templates, Microsoft Store graphics, and a limited edition set of Father’s Day gift cards to support the video.

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