Chateau St. Jean Wine Brand and Packaging

Chateau St. Jean is a quintessential Sonoma winery with a half-century of history, unrivaled accolades, and a deeply loyal following. Decisions made under previous ownership eroded some of the brand’s positive equity, and Foley Family Wines acquired the brand with the goal of taking it back to its roots and restoring it to the crown jewel it is. The challenge with this evolution included retaining brand loyalty, navigating a restructured product portfolio, and reconnecting with the iconic Sonoma luxury wine experience they offer.

My work involved updating the brand identity and delivering a full suite of new packaging to support their restructured product portfolio. The refreshed brand brings back the understated elegance and refreshing authenticity that gives CSJ its charm, and creates a solid foundation for the evolving product portfolio and winery experience.

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Client
Foley Family Wines

Role
Packaging | Branding

Illustrator
Sarah Maycock