Odorable
OxiScience had developed an amazing formula for odor and stain removal products that was powerful, safe, and odorless. They had some early success selling online, but the category was extremely crowded and full of brands not backed by science. They needed a brand and packaging system under which to sell their pet products, which included stain removers, odor eliminators, wipes, cat litter, and more. Enter Odorable.
I created custom illustrations that dialed up the cute factor and tapped into the emotions we all have surrounding out pets. These bold illustrations ensured the packaging would pop off the shelf and not get lost in the sea of underwhelming competitors. The final product is a flexible design system that allows for many different form factors and can easily grow with the brand as it expands further into the marketplace.
———
